Nigeria to Generate N33billion Annually from Digital Switchover

The Director General of National Broadcasting Commission, NBC, Emeka Mba has stated that the federal government can generate as much as N330 billion annually from digital broadcasting.

The NBC Boss said this is possible if the country can achieve the new date of June 20, 2017 for the country’s Digital Switchover (DSO).

The digital switchover is a migration from analogue to digital broadcasting.

He said although Nigeria had missed out twice in its DSO plan, the recent date, being June 17, 2015, the nation still has huge opportunity to catchup with DSO, if government takes it seriously.

Mba, who gave an analysis on how government could generate the N330 billion yearly from digital broadcasting, said if properly managed, government could generate N100 billion from digital spectrum sales, N30 billion annually from digital dividend and N200 billion annually from additional advertising, content and Nollywood income streams.

These, he said, were aside the estimated 55,000 highly skilled jobs that would be generated, when Nigeria eventually achieve its new DSO mandate of June 20, 2017.

Mba said the amount remained achievable, owing to the fact that only four million out of the 26 million television household in Nigeria, have gone digital.